Hyundai: The Modern Way

Hyundai has built its legacy on bringing true value-for-money vehicles to the automotive industry. Today it’s one of the largest auto manufacturers in the world with soaring sales and an endless list of awards that have made Hyundai a household name. Where will the Korean brand go from here? Onwards and upwards if the predictions hold true.

Hyundai has earned the title of fastest growing visit car manufacturer for numerous years running and if the brand’s extensive vehicle lineup is anything to go by, it will retain this title for many years to come. Even on local soil it far surpassed expectations and more than just stood the test of time. From its earliest SA offerings like the Getz, Terracan and Tiburon to its current selection of acclaimed models such as the ix35, the Elantra and the i-series, Hyundai has time and again held true to its promise of delivering top quality vehicles at affordable prices.

Hyundai’s designs are constantly evolving to meet the needs of drivers the world over. In recent years it boldly raised the bar on quality and styling as it established its Fluidic Sculpture design philosophy. Hyundai recruited some of the world’s best stylists and engineers to develop, refine and implement this design language at its design centres in Los Angeles, Frankfurt, Seoul and Tokyo. The result? The perfect balance of form, function, beauty and efficiency.

Hyundai’s future is furthermore fueled by cutting edge technology. What many auto manufacturers only dream of, Hyundai is striving to turn into a reality. From powertrain advancements and automotive electronics to ergonomics and safety solutions, Hyundai aims to remain one step ahead. But beyond occupant protection, driving pleasure and luxurious comfort, Hyundai has also made improved fuel efficiency a top priority.

Hyundai’s Blue Drive initiative confirmed the brand’s commitment to a greener future when it was launched back in 2008. With its Blue Drive technologies and products, Hyundai aims to improve fuel efficiency and lower emissions while also managing the environmental impact of the vehicle production process. Various eco-smart alternatives to the traditional fuel-burning powertrains are being researched and developed while some have been implemented.