Enhancing brand visibility is no child’s play. Content creators need to roll up their sleeves and work diligently to ramp up their social media presence. However, in doing so, they also need to follow certain rules to ensure that their posts do not clash with the community guidelines of various social media channels. Instagram is hands down one of the most widely used social media outlets to enhance their reach and bolster their image. Indeed, a well-established presence on this platform can work wonders for a business.
However, for cannabis entrepreneurs, the weed shop germany situation can turn a bit disheartening. Instagram for cannabis store has become problematic mainly due to its stranglehold on cannabis businesses. It can be seen in the form of shadowbanning the content of such companies, which hinders their efforts to enhance their reach on this popular platform. Surely there must be some way around it. More importantly, what does shadowban entails?
What Is Shadowbanning?
It refers to blocking the content of a specific user on social media in a way that the user doesn’t know that it’s happening. Once shadowbanned, social media platforms like Facebook, TikTok, or Instagram will hide your posts from occurring on hashtags. If you are shadowbanned on IG, your posts will not show on other’s feeds till those people follow you.
Put simply; shadowbanning is the ultimate nightmare of content creators and marketeers. It dramatically lowers your page’s ability to be found by new followers. Worst still, you will not even get a notification from Instagram about you being shadowbanned. The clever algorithm will quietly do its work, leaving you stranded in darkness.
If Instagram deletes your posts for it being against their community guidelines multiple times, you may find your entire account getting permanently deleted soon. Suffice to say that you do not, in any case, want that to happen. So, how can you get your way around it? Well, by following certain tips and tricks.
Let’s call a spade a spade. If you are a business operating with the cannabis industry and posting images of cannabis and its products, Instagram won’t like them. Consequently, you will have to bear the burden of becoming shadowbanned. But you cannot deny that this social media platform is a significant component of your social media marketing strategy. Given below are tips that you can use for promoting your business on it.
1. Focus on content diversity
First, assess what your business delivers to the customers. Then, compile a bunch of pictures and videos that reflect your customer experiences and your brand vision. When you find out how your brand caters to the needs of its customers, you will be able to uncover the customer experience that your business showcases.