Reputation Management: How to Protect Your Brand Online in 2023

Resources, expertise, and training to protect and grow your brand. Red Sift’s Digital Resilience Platform protects your perimeter, your brand and your supply chain. Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in oureditorial policy. Coca-Cola the soft drink is synonymous with Coca-Cola itself, even though the company now owns Schweppes, Dr. Pepper, and Hi-C, among hundreds of other brands.

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Some brand reputation managers get involved in the branding process. Others use online channels and platforms to track and influence branding public perception of the brand. Reputation management and brand reputation management are sometimes used interchangeably.

To recover, Fortnite rushed out its own version of a battle royale mode in just two months. Its designers noticed that PUBG’s chaotic battles made hiding more effective than fighting, emphasizing patience over skill. So Fortnite allowed players to erect defensive structures anywhere on its map, favoring strategic thinking. Spending the time to learn the game’s unique building mechanics alongside traditional shooting skills resulted in consistent victories. If you can’t remove bad or inaccurate information, generate SEO-optimized, positive content to drop the negative comments to page two of the search results. Typing your company or professional name into a search bar once a week can uncover all kinds of things you weren’t aware of. Unfortunately, even one damaging incident can wreak havoc on your business.

The technology can spot brand logos in images even if the logo has been edited or cropped. Because of this, you don’t have to rely on a suspicious listing to contain your brand name in the text. We understand that with the online world constantly changing, it is more important than ever that teams responsible for brand protection are revenue-generators, not cost-centers. Inform, collaborate, and empower other areas of the business with insights, such as refining marketing campaigns, expanding e-commerce channels or informing product development. Detect and report intellectual property infringements or inaccurate listings. These reports strengthen automated protections that safeguard your brand. Getting NDAs signed by partners and third-party vendors helps keep digital assets out of the hands of cybercriminals eyeing sensitive details of your brand.

You may only have a counterfeit product issue today, but you could start seeing social media posts infringing on your brand tomorrow. The Internet is fast-moving and ever-changing, and a modern brand protection program must be adaptable and future-proof. Broadly speaking, brand protection is something every company needs. Brand management is important because it dictates how public markets perceive goods. Without brand management, consumers may not become loyal to a product line or may not choose to repeat purchases with a company after a positive experience. Effective brand management may lead to not only to greater sales quantities in the short-term but greater long-term financial success due to long-term customers. Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time.

Protecting your brand identity as you scale

Brand management is more likely to outline the strategy and internal buy-in, whereas marketing is more likely to implement the external strategy and external acceptance of the brand. All of the tips above don’t matter if the internal branding and marketing teams aren’t aligned. Therefore, the brand management team must effectively implement limits and rules on how certain activities are performed. For example, the brand management team may restrict the use to certain fonts, images, designs, or color schemes.

As digital interactions become increasingly important, copyright infringement is becoming a bigger problem every day. Criminals copy everything from logos, videos, product images, and text to impersonate a brand. Though logos, videos, and photos are more straightforward when identifying infringement, text is more difficult, especially when slight modifications have been made.

Follow reputation-management best practices and take proactive steps to present the best public face possible. Nurture and grow your business with customer relationship management software. It’s a way to build back your brand after a crisis and to show customers that you are a responsible, credible, and authentic company. Reputation is the only platform that manages consumer feedback from acquisition to loyalty.

In addition, brand recognition entails ensuring recognition of a brand invokes a favorable response instead of brand opposition. Brand management is usually centered around fostering the brand recognition, brand equity, and brand loyalty of a product. To answer that question, we conducted additional studies for our research, with more than 700 consumers, in the context of high-end perfume once again. We found that respondents perceived products with indexical cues of authenticity as made with more effort and care than the products using iconic cues . This was because original versions, by definition, are new and different, which means that more creative investment must have gone into them.